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ONE AGENCY
A dedicated experiential agency creates immersive events to directly engage consumers, forging deeper emotional connections with brands than traditional marketing.
Concept and Strategy Development:
They start by understanding the brand's values, goals, and target audience to develop a creative concept and strategy that aligns with the brand's marketing objectives. This could involve launching a new product, increasing brand awareness, or engaging a specific demographic.
Design and Production:
The agency designs and produces the physical or digital components of the experience. This might include sets, interactive installations, technology integrations (like VR or AR), and any other elements needed to bring the concept to life.
Event Planning and Management:
For live experiences, the agency handles the logistical aspects of event planning, including venue selection, permitting, security, and staffing. They ensure the event runs smoothly from start to finish.
Engagement Tactics:
They create and implement tactics to engage participants before, during, and after the event. This could involve social media campaigns, mobile apps, or follow-up content designed to extend the engagement beyond the event itself.
Content Creation:
Experiential agencies often produce content that captures the essence of the experience. This might include video highlights, social media content, or virtual replicas of the event for those who could not attend in person.
Technology Integration:
Many experiential agencies incorporate the latest technologies to create more immersive experiences. This could include virtual reality (VR), augmented reality (AR), mixed reality (MR), and other digital innovations that enhance the physical experience.
Measurement and Analysis:
Post-event, the agency measures the success of the experience against the initial objectives. This involves analyzing engagement metrics, participant feedback, social media impact, and any increase in brand metrics or sales.
Stakeholder Coordination:
The agency coordinates with various stakeholders, including brand teams, vendors, partners, and influencers, to ensure a cohesive and integrated experience.
Regulatory Compliance:
They ensure that the experience complies with all relevant laws and regulations, particularly in terms of safety, accessibility, and data protection.
CASE:
Summit
What we did? 1. 2. 3. 4.
CASE:
Gala
What we did? 1. 2. 3. 4.
CASE:
Film Fest
What we did? 1. 2. 3. 4.
CASE:
Beverly Hills Networking
What we did? 1. 2. 3. 4.
CASE:
1drop
What we did? 1. 2. 3. 4.
Contact us:
+3232034256 a@one.agency 12400 Ventura Blvd #774 Studio City, CA 91604